All set to be revealed at the 26th annual Worldwide Developers Conference (WWDC) in June this year, Apple’s new creation, the Apple TV, is already being dubbed the ‘reincarnation of TV streaming’ (Dcinno.streetwise.co, 2015). Leaving no stones unturned, Apple has outdone itself as far as the speculated features of the New Apple TV are concerned. Apple enthusiasts all over the world intently await the launch of this revolutionary offering which would allow access to a variety of HD content, wirelessly sync option with other apple devices and Siri voice activated controls. That’s not all, with its customized A8 chip, the new Apple TV is also going to offer greater storage space, access to third party apps and home automation features (BuzzFeed, 2015).
That pretty much means that all that’s left is some popcorn and your Apple TV handles the rest, providing round the clock entertainment and so much content to choose from! Considering the long gap since Apple last sought to update its software, the company has been able to successfully overcome its failed talks with Comcast, to partner with ‘HBO Now’, which is said to provide exclusive services to Apple TV users (Keach Hagey, 2015). With its force touch remote system that will allow swifter navigation with sensitive touch sensors and the prime sensor technology which is likely to revolutionize the way one interacts with their TV, Apple is rightly predicted to make a significant presence in our living rooms very soon (Haslam, 2015). Apple’s official website lists the price of Apple TV as ‘starting at $69’ with the HBO Now subscription costing at about $15 dollars a month (Apple, 2015).
Equivalent to almost Rs. 7000, It can be speculated that the lower price of the New Apple TV, as compared to Rs. 11,000 for Apple TV 3, can be successful in generating greater demand in Pakistan for quality content streaming, something we haven’t been able to enjoy thanks to the senseless bans on video streaming sites like Youtube.. Needless to say, Apple is all set to take over the TV streaming market with a storm, digitalizing the conventional TV experience with more efficient technological integration and greater automation.