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Apple

Apple MacBook 2015 – Light. Years ahead.

An engineering wonder and a revolution in the laptops industry, the new Apple MacBook is a technology breakthrough for even Apple, which has clearly outdone itself. What Apple has done is combine its Ipad air technology into an iPad sized notebook and has named it MacBook. Available in three colors( Gold, Silver and Space Gray), 13.1 mm thin and 2 lbs. in weight, the New Apple Notebook boasts of a crisp 12 inch Retina display with edge-to-edge glass in a minimalist design yet high aesthetic value. Light, thin and quiet, the Apple MacBook is being dubbed as the future of modern laptops (Harrison, 2015). The force touch technology makes the keyboard more responsive and intelligent reinventing how one interacts with their MacBook (Apple, 2015). However, this may not suit all users and would require some time to get used to the swift response technology. The single USB port would require additional adapters to connect multiple peripheral devices and the internal upgrade options are not provided with this MacBook. Even though the 1.1 GHz processor housed within the New MacBook is slower than the current one use in the latest Apple air, the MacBook does not lag behind on performance and speed (Wollman, 2015).

A popular gadget for Apple enthusiasts and a source of inspiration for the industry, the latest Apple MacBook Pro is approximately priced at Rs.140,000 and Macbook Air is at Rs. 119,000 in Pakistan. It can be bought at various laptop outlets and as well as online electronics and gadget stores.

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Apple

Apple Watch – An incredibly precise timepiece

The advent of wearable gadgets, particularly watches, have revolutionized how we want our timepieces to be. The demand for smarter and more interactive watches that serve as a fashion statement is perhaps best demonstrated by the Apple Watch. The super stylish Apple Watch has a battery life of one day and comes in three variations, Sport, Watch and Edition, priced from $340 to $10,000 (Beavis, 2015).

What makes it worth the cost? Well for starters, it gives you your cellphone on your wrist. From making and receiving calls, having your whole contact list handy, viewing and sending texts, having personalized emojis and programmable apps on your Apple Watch, you can make use of this luxury jewelry to track your phone, sync with your other apple devices and obviously, keep time. The timekeeping element of the Apple Watch includes alarms, stopwatch, sunset and sunrise time, weather, world clock etc (Gorman, 2015). Personalization can be done by changing the colors of the watch screen and adjusting the number of widgets.

The simpler the number of apps, the easier it will be operate otherwise it may become too complicated (Boxall, 2015). With everything you need (and more) housed within this engineering wonder called the Apple Watch, there are only a few reasons that could encourage you not to, including lack of compatibility with third party apps and social alienation that might result when you do two socially rude things at once, look at your watch AND your phone at the same time when you look at your Apple Watch.

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Apple TV – All things entertaining

All set to be revealed at the 26th annual Worldwide Developers Conference (WWDC) in June this year, Apple’s new creation, the Apple TV, is already being dubbed the ‘reincarnation of TV streaming’ (Dcinno.streetwise.co, 2015). Leaving no stones unturned, Apple has outdone itself as far as the speculated features of the New Apple TV are concerned. Apple enthusiasts all over the world intently await the launch of this revolutionary offering which would allow access to a variety of HD content, wirelessly sync option with other apple devices and Siri voice activated controls. That’s not all, with its customized A8 chip, the new Apple TV is also going to offer greater storage space, access to third party apps and home automation features (BuzzFeed, 2015).

That pretty much means that all that’s left is some popcorn and your Apple TV handles the rest, providing round the clock entertainment and so much content to choose from! Considering the long gap since Apple last sought to update its software, the company has been able to successfully overcome its failed talks with Comcast, to partner with ‘HBO Now’, which is said to provide exclusive services to Apple TV users (Keach Hagey, 2015). With its force touch remote system that will allow swifter navigation with sensitive touch sensors and the prime sensor technology which is likely to revolutionize the way one interacts with their TV, Apple is rightly predicted to make a significant presence in our living rooms very soon (Haslam, 2015). Apple’s official website lists the price of Apple TV as ‘starting at $69’ with the HBO Now subscription costing at about $15 dollars a month (Apple, 2015).

Equivalent to almost Rs. 7000, It can be speculated that the lower price of the New Apple TV, as compared to Rs. 11,000 for Apple TV 3, can be successful in generating greater demand in Pakistan for quality content streaming, something we haven’t been able to enjoy thanks to the senseless bans on video streaming sites like Youtube.. Needless to say, Apple is all set to take over the TV streaming market with a storm, digitalizing the conventional TV experience with more efficient technological integration and greater automation.

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